Franchising Model

Natrad Franchise Regional Managers
Real time business support and communication are paramount to the Natrad network’s success and dynamics in a changing market place. Our Franchise Regional Managers are trained to help you grow your business and assist you in maximising the benefits of the Natrad Franchise. They help you develop the business practices required to ensure the professionalism of both the network and your individual business.

Franchise Marketing Team
Professional marketing support is one of the biggest benefits of the Natrad Franchise. As an individual business the cost and time required to produce a large scale promotional campaign is prohibitive. By using Natrad’s central marketing function franchisees have access to a level of professionalism and a wider audience than could be achieved alone. Our Franchise Marketing Team is able to create and develop material to continually reinforce the Natrad brand and image.

Natrad Auto Cooling Service Centre
Natrad’s 131 723 number is a national hotline that connects customers with their nearest Natrad store. This centralised service has some major advantages: one phone number can be advertised for all stores and customers only have to remember one number.

Natrad Marketing
The Natrad vehicles are one of the most highly visible applications of the Natrad brand identity and represent a major advertising medium. Another point of difference is our great sales and ‘closing tool’. Vital customer information is gathered in order to gain valuable demographic insights to enable effective tailored marketing programs and return customers back to your door!
In order for customers to validate their warranty, at 12 months they must revisit for a free system cooling check and at 24 months they must revisit for a flush and clean out (at their cost). The warranty database holds all relevant information and generates monthly letter runs.

Natrad Operations Manual
Natrad issues every Franchisee with a comprehensive Operations Manual, covering every aspect of running a successful Natrad store. This includes templates and documents that are available to download on the Natrad Members site.

Natrad Product Range
As a Natrad Franchisee you gain from substantial savings and better pricing through access to our extensive product range. There’s a further substantial discount for shops that comply with our 95% loyalty purchasing requirement.

Franchisees have access to Australia’s most extensive online shopping experience for automotive and industrial air conditioning and heat exchange systems. As a Natrad Franchisee, you will be trained on how to use the functions of the online system with ongoing support from Natrad Head Office and Regional Managers.

Natrad Events
Every year Natrad holds regional state meetings and a national conference. This is a great opportunity for Natrad Franchise Group members to get together and share experiences with Natrad staff and fellow Natrad members. These events are also a great opportunity for members to have input into the on-going expansion of the network.